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I have tried many many maany mascaras throughout my lifetime. some were amazing, and some were simply..trash material! This mascara however, is a keeper! this is one their first gel-mousse mascara with 40% less hard waxes! i was reluctant at the idea that it was a gel-mousse mascara, but after i tried it, i fell in love with it! as it claims "lashes never brittle or flaky" ITS TRUE!