McDonald`s cuts Angus Burgers

3 years ago

The Oak Brook-had said earlier this year that it was evaluating weather to continue selling the Angus Third Pounder, which were introduced in 2009 and are among the menus pricier items. The company also said that it would also cut the chicken selects and Fruit and walnut salads. The changes come as they look to keep up with the shifting taste, even as it underscores the affordability of their food. The website which reported that the burgers were being dropped earlier THursday also said that the company intends to expand it`s lower costing line of quarter pounders. At a time when the restaurant industry is barely growing, McDonald`s has been playing up it`s Dollar Menu in ads to boost sales and steal customers away from competitors. Even if it hurts profit margins, the executives say the strategy is critical to gaining market share and ensuring the long-term health of the company.

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