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I first saw this product laying on my friends bathroom counter and I decided to try it, don`t worry I used the alcohol disinfecting spray that the makeup stores use to give samples to people. The packaging was basically what attracted me, before then i didn`t know anything about the mascara. And when i had tried it for the first time I ABSOLUTELY fell in love with it! It didn`t clump and it lasted all day which is what i loved about it! To me it had a floral scent which smelled good. I wasn`t sure what the price was but when i went to the store (Walmart) I saw that it was a great price of $5. This mascara also comes in waterproof but I think that it is a dollar more. This is an excellent everyday product and I`m defiantly buying it again.