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This eyeliner is amazing! I picked it up at ulta and found it was everything i wanted.....it lasted all day, it was easy to apply, it dried to a semi-matte finish, and best of all it was very affordable! this product in the U.S. area ranges for 8 to 10 dollars i am not sure about the canada area butoverall i would rate this product a 9 out of 10 i believe anyone from beginners to professionals should have this in their collection! It is worth every penny!