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This is a mascara that I purchased during the summer of 2012. They had a few colors, but I chose the Pop of Purple one. I really like the formula, it is quite similar to the normal mascara, but find very little pigmentation. The purple looks cool...in natural daylight. It isn`t really noticeable in other lighting.
I wear it fairly often, however, because it does do a good job lengthening my lashes. And whenever I`m looking to do something fun, I sometimes white out my eyelashes and put this on, which then looks super cool and unique.
Overall I like this product, but it isn`t the best.