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First of all, let me start by saying this mascara sucks!! There are hundreds of mascaras to choose from and I ended up picking this one. Since there were a ton of different mascaras all lined up at the makeup aisle, I decided to go for this one since the Maybelline `Great Lash` line is known to be a classic and has even been a favorite among celebrity make-up artists. The one with the green cap is a popular one but I choose this black cap one simply because it says `blackest black` and also I didnt want `waterproof` because I wanted something thats easier to remove. The color is really black but that the only good thing about it. It doesnt keep your lashes curled. My lashes actually straightened out by mid-day. It doesnt lengthen, thicken, hold a curl, or give volume. The formulation is nothing special. Its pretty much a useless mascara in my opinion. Also, the brush is extremely small so you really need to take your time coating your lashes. It might work better only for bottom lashes. This product was a waste of money.