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My mom`s friend sells Mary Kay products and invited us to one of her parties. She recommended this primer because it lasts all day and makes the eyeshadow colors look more vibrant so I decided to purchase it. After using it twice I realized she was right! I love this primer! Its only $12 which is really inexpensive for an amazing product! In the picture above I swatched an eyeshadow with & without this primer. The top one is without and the bottom one is with this primer.