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I love NutriGrain bars because they are so soft and fruity! I was at Target and saw these Market Pantry brand for a little less than the NutriGrain name brand. I decided to pick them up and they are even better than the name brand! They taste softer and have more of that wheat germ dusting on top and I think even more fruit filling. It really tastes like dessert and I have been having 2 after my lunch lately - they are too good to have just 1!
Image is mine.