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MAKE UP FOR EVER is a brand, all the stars are using it such as Kim K, its definately in the high end range due to the quality and price. I definately think its worth the money for the results, you can go to any local sephora and i recommend testing it out so you can see for yourself how great this brand of product is, im a huge Mac fan but I switched my foundation routine. This the full cover extreme Camouflage cream. Its perfect for concealing the most extreme flaws, but without the "caked on look." It evens out the skin tone. i recoomend the starter kit is values at a great price rather then buying invidually each item for your routine.