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My first thought when I saw the new Make Up For Ever Eye Prime ($22 USD / $25 CAD) was really? they didnt have an eye primer until now? Apparently not! Theyve recently launched this sheer, nude base (really though, it goes on clear), to help hold eyeshadow all day without creasing and to intensify its colour.
Eye primers have very much become an assumed part of makeup routines by many beauty bloggers- sometimes we need to take a step back and remember that not everyone might use one! When it comes down to itif you wear eyeshadow, you should probably think about investing in an eye primer. They can take a $3 eyeshadow and make it look like $30 one.
This eye primer comes in a long, sleek tube with a doe-foot applicator. It reminds me of Urban Decay Primer Potion in look, feel, texture, wear & results. It really seems like the exact same product to me. It doesnt really intensify my eyeshadows per sé, but it makes them look better throughout the day and keeps them from fading. It also keeps even NYX Jumbo Pencils crease free (the ultimate creasing test)- so your makeup will look fantastic from morning until night.
If youre been wanting some UDPP with an applicator like this, then maybe try it out! Youre getting a little less product than UDPP, so if youre happy with your primer then stick with it.