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The number of Ultrabooks (laptops, thin and light and with the Windows operating system, which directly compete with the MacBook Air) and will fall significantly off-target Intel`s target market, according to Jay Chou, an analyst at IDC, told CNET . Meanwhile, the MacBook Air continues to gain popularity.
An IDC report showed a weak market for PCs - is the seventh consecutive quarter of very little or no growth in sales. "The volume has not yet arrived where he wanted and is well below what Intel expected," said the analyst, referring to Ultrabooks. "The numbers of the first half of 2012 reported sales of 500,000 Ultrabooks worldwide. This does not go anywhere near Intel`s initial expectations," added Chou.
Intel said earlier this year that Ultrabooks had everything to take 40% of global market share of laptops. Chou makes his predictions: "We hit one million this year Ultrabooks. The future will depend on 2013 and good acceptance of Windows 8 on the market." The problem is that the expectation was approximately 225 million Ultrabooks sold by the end of 2012, one million is only a small fraction of this long-awaited consumer market.
"The MacBook Air is responsible for a huge chunk of Apple`s business. The product is well accepted and continues to grow in sales," said the analyst. Apple sold about 2.8 million MacBook Air in the last quarter, compared with 2.75 million for the same period last year.
What, after all, the reason for the deficit of Ultrabooks? According to Chou, many models have hit the target of U.S. $ 700 (sale price in the U.S.) and require an operating system lighter and faster, like the new Windows 8. He still says it`s difficult to make inroads in a market that Apple practically invented. "They know how to further increase its strength and PCs generally differ much from the specifications of Apple," he added.
Asked by CNET, Intel declined to comment on the situation.