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If you have dry,damaged hair or youre in need of a good moisturizing hair mask: this is the perfect mask for you! for about $30 at cvs,this mask is well worth it! this mask you can order from flat iron experts to get the larger sizes,but its best to start out with a smaller size that can last a pretty long time! a little goes a long way with this mask! i focus this mask mostly from the ear down because i have dry curly hair that i recently cut so i can grow it back out,so far,i am noticing a big difference in my hair! this makes your hair FEEL LIKE BUTTAH! it says leave the mask in on freshly shampooed hair(i use it after detangling my hair with my regular conditioner) for 5-15 minutes. you dont need heat to make the mask more effective,just let it sit there. i love using this in the shower because the steam from the shower makes the mask penetrate even deeper. my hair has never felt so soft before and not to mention: its not as frizzy or dry! i highly suggest splurging on this hair mask! it`s well worth it! also: use a small amount, you dont need a lot to make it work! this could last you for about 6 months! maybe even more!