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Louis Vuitton Malletier, commonly referred to as Louis Vuitton (/lui vwitn/; French: [lwi vit]), or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world`s leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For seven consecutive years (2006-2012) Louis Vuitton has been named the world`s most valuable luxury brand. Its 2012 valuation is 25.9 billion USD.