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I recently dyed my hair, first time using a boxed dye i actually had to get my friend to help me because i had no idea what to do, anyways I didnt even follow the instructions, I actually washed my hair prior to applying the color which your not supposed to do, i guess that might be why the color didnt stick so well, anyways this shade is maybe a shade or two lighter than my natural hair color, on the box it its a blackened purple but when its actually on my hair it turned out a more burgandy red shade which is kinda the natural undertone of my hair so it brings it out, and the change is so slight a lot of people cant tell i dyed my hair its only really visible in the sun (2nd pic is from a recent photoshoot) I love how it looks in the sun.. so I might just re-dye or go a shade lighter than this and more red, I do like the overall formula and the conditioner it came with, it didnt seem to damage my hair at all. I only left it in for 25 mins though so next time ill leave it in for longer.
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*pics by me*