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Overall, I`ve really been loving using this palette, especially Taupe, Sable, and Espresso for an all-matte neutral eye. I know it seems like a Naked dupe but I really tend to grab this palette for the mattes so if you love mattes you may want to consider this over Naked.
For comparison, the Urban Decay Naked Palette contains 12 x 0.05 oz shadows (.6 oz total) and a .13 oz Primer Potion and eyeshadow brush for $50 while LORAC Pro Palette contains 16 x 0.02 oz shadows (.32 oz total) and a .17 oz primer for $42. Value-wise, it`s almost half the product amount in Urban Decay`s Naked palettes so you are really paying more for the variety and convenience. Out of all neutral palettes it doesn`t beat out my beloved Naked, but for those who love mattes and want more variety in one palette for a lower price the LORAC Pro Palette is a wonderful option for neutral-lovers out there!