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This lip balm will bring out the little girl in you! I purchased this lip balm in a pack of eight at Target. As you can see, in the tube the product in the tube is a reddish-pink color. It applies glossy on the lips. It is very thick, however the product doesnt sit on top of your lips. I consider my lips to be highly hydrated, so I believe that all it does is create a barrier between my lips and the elements. Overall, this is not my favorite lip product. Lip Smackers is marketed towards younger teens, so it generally does not appeal to the older generation. I rate this lip balm a 8/10 lipsmackers