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i got this for a japanese beauty shop recently to redye my color since so much of roots grew out. i always wanted to try a ash color & i found this one. i wish it had less brown to it, but overall i liked how the color turn out. it`s still on the brown side, but that ash color definitely shows through :) i really like these foam haircolor, b/c they r sooooooooooo easy to use, esp with long hair! it doesnt drip & applies very evenly. instruction said to leave it for 30 mins, but i accidently forget to watch the time & left it for 45-60 mins. it turned out a bit lighter than i expected. but after washing it 2-3 times, the color got darker & looks more like the picture on the box. so i was really happy :)