Lagerfeld online

5 years ago

German designer gamble on the Internet

KARL A new collection, a line (much more affordable) brand Karl Lagerfeld, was put on sale this week, the site Net-a-porter.
For four weeks, and exclusive, it is here that the 70 pieces will be available for women, which includes biker jackets, pants, sweaters, skirts, shirts, dresses and T-shirts, priced between 60 and 400 euros. Following will be men`s clothing for autumn / winter, and also accessories.
From February 28, will be available in the site name, a firm commitment of the brand on the Internet as their primary means of sale, defined by digital first, and that allows these parts are available worldwide and immediately.
The launch this line notes, moreover, the return to activity of the mark Lagerfeld, who was suspended for about a year. Not that the creative director of Chanel and Fendi has been exactly quiet to drive precisely these brands, overseeing advertising campaign for Magnum ice cream in the U.S., or to draw a collection of pens, lighters and pens for the French brand Dupont, for example . As Lagerfeld had already announced its strategy for the twenty-first century is for making luxury more affordable (the bag). And on the 25th, in Paris, in which a week of haute couture, the line was also presented Karl Lagerfeld Paris, which will be available in multi-brand stores and department stores starting next fall, with prices between 300 and 2500 euros.
The line is KARL Ironik, y Artistik aKcessible (ironic, artistic and affordable), as its sets. Dominate the black and white, there are leather gloves, silver pants and shirt collars up and climbs.

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