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Love this. It`s a super moisturizing lip balm, but it has a real dose of color! I have perpetually dry lips so I am always slathering on lip balms. Problem is, not alot of them have wow factor when it comes to color, so I end up topping it with a lipstick that dries me out. Thus, the never-ending cycle of chapped lips :( This totally solves that problem. It leaves my lips petal soft, and adds a beautiful touch of pinkish/coralish color that looks totally natural. Not shiny, not thick like lipstick, just a totally natural *flushed* finish. Highly recommend!