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This product has been called overpriced vasoline. I beg to differ on that claim. What pleasantly surprised me was the consistency. It was very liquid-like and easily spreadable. That`s what I like about this product. I really enjoy this lip balm. Its thick, but sinks into the lips really well. I have it in the coconut flavor and its perfect for the summer! I say ask for a sample of this before you buy if you`re skeptical.