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I wanted to try the Joico K-Pak($18.99 at Walgreens) for the longest time, but I was afraid to waste money on it if it didn`t work. I decided to try the GVP brand from Sally`s Beauty Supply considering it was way cheaper($5.49 at Sally`s), and had the same ingredients as the Joico brand. After just a few uses, my hair was noticeably stronger, I had less fall-out, and my hair just looked plain healthier. After being amazed by the GVP brand, I was ready to go out and purchase the Joico brand. After a few weeks of use, I found myself very disappointed with the results. In my opinion, the GVP brand worked ten times better than the Joico. If anything, the Joico made my hair worse. I`m a firm believer that different products work differently for different people, but honestly give the GVP products a try! You might be suprised. (: