John Lewis launches TV dress design competition

Get your designer skills in place because the department store retailer John Lewis has teamed-up with ITV1 daytime show This Morning for a design competition.

The contest invites all wannabe designers to submit their ideas for the perfect Christmas dress. All entries will be judged by the John Lewis head of fashion buying Jo Hooper and London Fashion Week design duo PPQ, Amy Molyneaux and Percy Parker.

If you want to try your shoot, keep in mind the following:

- It needs to be a party dress that fits well and makes the wearer look and feel good, while appealing to a range of ages and sizes.
- It should be affordable - so your dress should be made from one or a combination of the following fabric bases: Georgette, Chiffon, Polyester Sateen, Polyester Crepe, Organza, Structured Ponte, Drapery Jersey.
- It must be an original design.
- Saleability - the dress must be suitable for the current fashion market and to be sold in John Lewis

Entrants will face a series of challenges, including pitching their design, making their dress and showcasing it in a catwalk show as well as marketing their dress in a window at John Lewis Oxford Street Store.

The winner will be announced during a live final on "This Morning" on Thursday October 11, 2012. The winning design will be sold in selected John Lewis stores over Christmas 2012 with all profits going to Cancer Research UK.

The competition is already open and closes on Friday 14 September 2012.

For more information and to enter the competition visit the This Morning website. Good luck!
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