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Jodogahama Beach, or Pure Land Beach, is one of the most famous places of scenic beauty on the Rikuchu Coast. The vivid contrast of the sharp, white rocks, green pines, and deep blue sea has been compared to the Pure Land or Paradise by a Buddhist monk named Reikyo, hence the name Jodogahama. It is listed in Japan`s 100 Best Beaches, 100 Best Beaches for Swimming, 100 Scents of Japan, to name a few.
It is indeed a great beach for swimming, with clean water and gentle waves. There are facilities such as a bus terminal building, a marine house, a rest house, as well as a boat rental service. Look out for crabs and small fish in the tide pools along the esplanade from the beach to the marine house!