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Your shoes, your customers shoes and our ability to stand in them.
Your needs and your customers needs are different: what motivates you probably wont be what motivates them. Something that is important to you because you spent £1m and two years developing it may be less important to your customers than what colour it is.
Effective communication and successful outcomes are born of understanding, and that lies at the root of all we do.
Youll find we listen carefully to what you have to say and we ask lots of revealing questions about your business, your market and your objectives. Well quickly come to understand what things look like from where youre standing; what influences, constraints and pressures surround you and what your objectives are.
Well ask you about your audience and what you want them to do and well add that to what we already know of them. Well stand in their shoes to look at your offering from their perspective. Thats how we work out whats going to strike a chord with them. By understanding your prospects and their needs we can make a connection. We can warm them to you and your business and encourage them to act thats where your objectives start to be met.
Whether its design or writing, or both, our aim is to understand the needs of you and your customers so that we can give you what you want, by helping you give them what they want.
A deep understanding is very important to us and developing that understanding forms part of every job. All of our clients get this, even if weve not told them they will. They all appreciate our ability to understand, as you can see on our testimonials page.
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Source link: http://www.upstairscreative.com/its-all-about-shoes/