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Urban decay primer potion is exactly what it says. It is a potion it is so crazy the difference it makes on you eyeshadow! I used to use a cheaper drugstore eyeshadow base and it brighten or blend my eye shadow the way the Primer Potion does. And yes it is a bit pricey, $20 dollars for a full size bottle is a little steep. But let me tell you it is worth every penny! Ill never go back now!!!