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Ipoh White Coffee originates from a small town in Malaysia and it has a huge following all over Malaysia and around the world. The color of the coffee is not completely white as what its name would otherwise suggest. White coffee looks and like regular coffee and has a paler color and it has a nice, wonderful aroma that most highly quality coffee has. I have always wondered what sets white coffee apart from regular coffee and I was told that white coffee is produced by roasting the beans with only margarine. Only now I know why white coffee is so delicious and aromatic! Apparently regular coffee beans in Malaysia are roasted with sugar, margarine and wheat, thus resulting a darker roast compare to white coffee. My husband and I are white coffee lovers and we had our uncle bring this for us all the way from Malaysia as we could not find it anywhere else!:)