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Pros: good price, vibrant, long-lasting
`I absolutely love this product! I don`t know what all the fuss is about - this product works great for me. I`ve been using red and magenta for several months now and it`s perfect. I didn`t even have to pre-bleach my hair, and I have naturally dark brown hair yet this still gives me a super vibrant pink color. Also, it lasts almost 2 whole months until I have to touch up the color again! Great product!` Also for those who don`t like the smell of hair color this smells wonderful. I don`t know what is added to this but the pink smells like a mixture of soap and bubble gum. The picture I posted is of my hair 4 weeks into having this semi permanent hair color in. Still looks good. sallybeautysupply ioncolorbrilliance pulsehairstudio bestfriendlovesme