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I don`t know why, but I just love formal wear. Especially Men`s. There`s just something so nice about a guy all dressed up ^^ My friend showed me this today. I had never heard of Odin before but after looking at http://www.odinnewyork.com/, I really like their apparel. According to the article, Odin has a masculine yet cosmopolitan style. From looking at their website, I really like their style. The first model on their front page is wearing a suit with some high-top all-weather boots. As I`ve mentioned in past posts, I love Timberland-style boots. I also like breaking the boundries of what is normally formal depending on the audience is. I am pretty excited to see what kind of clothes come out of this line :) The website shows button down shirts for about $200-$400. Pretty expensive on a normal basis, which is why I`m glad that they are making a smaller collection for Target - meaning affordable prices! :D Have you ever been to Odin? What do you think about Target`s Shops at Target Campaign? Pictures are not mine. Source linked below.