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This is a very different looking fan! It is a bladeless fan that will circulate the air in your room in a quieter and more efficient manner than traditional fans. I think it might be similar to how the Dyson bladeless fans work, if you have seen those. It is called The Exhale Fan and features 9 spinning discs and a 6-speed DC motor. It sucks the air up from underneath and flings it to the sides. This effectively creates a vortex in your room and homogenizes the temperature throughout, which in turn should lead to lower energy bills. To own one, you have to pledge $250 to the Indiegogo campaign. Should it reach its goal, you can expect yours in March 2013!
Image source: http://www.ohgizmo.com/2012/11/15/minimalist-bladeless-fan-creates-vortex-in-your-living-room/