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I absolutely love this flat iron! I got it at Wal-Mart for around $30. It heats up super fast. I have thick, wavy, tough to straighten hair and this flat iron makes it so easy to straighten. It leaves my hair super soft and shiny. and its so easy to use. The plates are smooth and don`t tug my hair at all. Mine is blue, but i think that it also comes in a purple. I highly recommend it. (: