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i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate dont imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspire.
Why the wink?
The wink and smile on each front cover a graphic representation of the magazines logo have become integral to the i-D identity. Over 300 of the worlds fashion elite, the great and the grounded, have given i-D a cheeky wink, from the likes of Madonna, Tom Ford, Chloë Sevigny, Björk, Tilda Swinton, Drew Barrymore, Lil Kim, Naomi Campbell and Kate Moss.
Source link: http://i-donline.com