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I`ve been using their products since November, and my hair feels like silk. I have never blow dried my hair (it`s too thick LOL) but I would straighten it sometimes in middle school. I have been keeping it heat free and I have been using Organic products only. These products are free of sulfates, gluten, harsh dyes or chemicals, salts, or sodium chloride. The only complaint I have is that the particular items from the Argan Oil line smell of baby powder, but I have learned to ignore the smell. Renpure is sold at Harmons or CVS, I would definetely reccomend trying their products! Let me know if you have below!