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In 2011 the Canal Hollywood has strengthened its position in the top of the preferences of the Portuguese, the segment of the leading entertainment channels in the last half of the year, placing it second place in the cable, with a share of 2.3% , surpassed only by SIC Notícias, according to data from Marktest.
The best result of the year in the segment of the entertainment channels, it was found in August 2011 with the Channel Hollywood to record a record, provided by a rating of 24,200 spectators, far above the rest of the television offer.
The channel, which in March 2011 marked its 15th anniversary and that from the beginning leads the provision of cinema in Portugal, reached a record audience absolute throughout its history, December 8, 2011, with the screening of the film " Crocodile Dundee 2 ", with an average audience of 7.9%, equivalent to 194,700 spectators.
According to Paulo Guedes, Head of Programming Channel Hollywood, "is very pleased to receive these results as evidence that we are on track. We have been developing a strong focus on the selection of programming, covering recent films and mainstreams combined with great films that have marked generations. This balance comes confirm that the Canal Hollywood continues to grow and consolidate itself over time, creating increasingly affinity with his target ».
This upward trend observed since May 1, 2011, date that marks the arrival of the Portuguese market Hollywood Channel HD, there was still at the TOP 10 most watched films on the channel, since six of which were issued in 2011 ("Crocodile Dundee II," "Bad Boys II," "The Shawshank Redemption `,` Crocodile Dundee `,` The Bone Collector" and "Rambo III").
The arrival of the issuance of HD content (HD) has allowed viewers to enjoy, even more intense, the emotions that the Canal Hollywood has accustomed them, once came to watch their favorite programming with a quality picture and sound higher.
The Hollywood Channel HD provides a spectacular visual experience, enabling connoisseurs of entertainment to watch the best movies with superb picture quality and sound, rediscovering a form of entertainment even more real and exciting.
Since coming to the domestic market in 1996, Canal Hollywood has gained ever more attention from fans, doubling the average time that the audience devotes Portuguese and becoming one of the most watched channels of cable TV .
Currently, viewers of Hollywood representing 65.7% of the total audience generated by the movie channels, making it the most appreciated by the Portuguese channel, especially among the male audience between 25 and 44 years, range where the channel achieves leadership, reaching a share of 2.3% in December.
Source link: http://www.magazine-hd.com/artigo.php?id=1310