Hollister has Lost it`s Luster

The reign of Hollister is slowly reaching it`s end. The sun is starting to set on this crowded beach party. When I was in junior high and high school from 2004 to 2010, Hollister was "it." Everyone wore Hollister. I used to have a love affair with that store. 95% of my clothes came from Hollister. Every time I entered Hollister, the smell of perfume would full me with excitement and a rush. My parents spent about $200.00 every time we made a trip to Hollister. Everything in the store was beautiful. But for the past 3 years, Hollister has lost it`s luster.

I`m not quite sure what it is; maybe I`ve outgrown Hollister or my tastes have changed, but nothing about Hollister appeals to me anymore. Perhaps they hired new designers and stylists? The outfits presented and put together on the models at http://hollisterco.com are nothing special. Who wants to buy a sloppy loose shirt over a obnoxiously floral patterned mini skirt? All I see at Hollister are loose, brightly colored shirts, mini skirts in every floral pattern imaginable, and lots of neon colors on whatever possible. They might as well merge with Forever 21. But whatever has changed about Hollister, it sure isn`t for the better. Abercrombie (they own Hollister and Gilly Hicks) has announced to close 180 of their stores this year due to continuously disappointing quarter numbers. Revenue has dropped 26%. It was never my intention to wear Hollister and Abercrombie for the rest of my life because, quite frankly that would be ridiculous. It is just unbelievable to see something that was so popular start to slowly sink. These days, I shop at Zara, Nordstroms, Neiman Marcus, and Ralph Lauren. Looks like the bonfire has finally gone out.

Photo belongs to http://hollisterco.com

Source link: http://Hollisterco.com

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