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HOUSE OF HOLLAND is famous for its tongue-in-cheek humour and eclectic approach, and now it`s applying its signature aesthetic to eyewear.
"Eyewear is such an exciting category to venture into," said designer Henry Holland. "We have touched on it before but it`s so exciting to have a full range. I think the time is right for us to launch eyewear. It`s our first real accessories range and will hopefully lead the way for further lines".
The 22-piece collection, which comprises 11 different shapes and names such as Raise The Roof, Sideburns and Cagefighter, has all Holland`s attention-grabbing hallmarks: "I think it really reflects the brand and I`m so happy with the finished result," he told us.
And it seems to have already caught the eye of the A-list - Holland`s Styled to Rock cohort Rihanna was spotted wearing the On A Promise frame last week. Let the sun shine.