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OMG! I love this product from Sephora! It is a heated eyelash curler, and it is purple! I have weak baby lashes that need a little something something! I just use this heated lash curler before I apply my mascara and I look like I have False Eyelashes on, It really is a genius`s invention! I am so happy I found this tool! Let me guys know if you have used this before?