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Need another reason to love H&M? Heres a big one! Starting February 2013, H&M stores worldwide will be introducing the new garment collecting initiative. Each store will be equipped with an I:Collect bin, and for each piece (or bag) of clothing recycled (no matter the condition), customers will be given $5 vouchers to spend on their next purchase of $30 or more. In turn, I:Collect will collect the garments, and reprocess them into new clothes. Easy, and good for the environment. Every year, tons of textiles are thrown out with domestic waste and end up in landfill. As much as 95% of these clothes could be used again; re-worn, reused or recycled depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers.
Will you be taking advantage of this new environmentally-friendly initiative? I know I will.
Source link: http://www.hm.com