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A short while ago, the Swedish fashion retailer H&M presented its upcoming Spring/Summer collection to the press. After the bold, loud and quite extravagant
Versace for H&M collection, the next season is all about going back to the basics. So refreshing, if you ask me!
Ann-Sofie Johansson, H&M`s Head of Design, about the collection:
I love the well dressed, grown up mood of the season that is still easy to wear and can be styled in many different ways. News fabrics play an important part of this season and add newness to already known shapes. http://www.myfatpocket.com/events-people/h-m-spring-summer-2012-collection-sneak-preview.html This just describes it perfectly! Im in awe with the clean cuts, new colors, fabrics and textures H&M came up with for the upcoming season - unlike some of their past collections, the spring/summer looks are definitely more timeless and mature-looking. Something I`m sure I`d be getting much use out of, so I can` wait to get my hands on some of those pieces.
Talk the talk