Thank you for helping us by reporting bad content.
After rumors emerged this week that H&M is planning its first luxury brand, the Swedish retailer confirmed March 29 that a new store chain will be launched in 2013.
Details are still limited, but H&M chief executive Karl-Johan Persson said, "We are making these long-term investments in order to build an even stronger H&M, so that we can give our customers an even broader offering going forward. We have many different projects in progress and already next year we will be launching a completely new store chain."
H&M is keeping tight lipped regarding further details such as the new chain`s name.
The Swedish retailer already owns higher price point high street label COS, and on April 12 H&M will launch its Exclusive Glamour Conscious Collection, which has been worn on the red carpet by the likes of Amanda Seyfried and Michelle Williams and is made using sustainable materials including organic cotton, hemp and recycled polyester.
Can`t wait to find out more about the new stores and hopefully there will be one near you!
Image Source: http://en.wikipedia.org/wiki/H%26M