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This lipstick is very pale and I dont like it much. Its pretty much my foundation colour and I cant wear this alone. I have to warm it up with a brown toned lipgloss. It is HIGHLY pigmented and lasts a long time. It is a matte finish. It is a very hyped up lipstick on the internet and yes its very creamy and its a brilliant lipstick, I just dont like the colour on me.