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Google TV already exists in the United States since 2010 and after several postponements, September should be the release date in Europe.
Google TV is a competitor to Apple TV, however there are versions in the United States integrated into TVs, Samsung and LG are the latest manufacturers that joined the integration of Google TV on TV.
But are not the first TVs to distribute the Google TV in Europe, but the Sony through a box and a blu-ray player. Countries that have almost certainly received the Google TV by September are the UK, France, Germany and Spain, but is not discarded to arrive at the same time, other European countries.
Prices should be around 200 for the box @ 400 and 300 for the blu-ray player with Google TV.
Google TV is a competitor to Apple TV, so we will have access to Google Play, the application store, and a system of rental movies.