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I`ve been using this shampoo and conditioner for a while now, since last year. My hair is a very light brown color and I wanted to get it a bit lighter. So when I saw these at Target I decided to try them out. They work really well! You won`t see the results right away but after a couple of weeks you can tell you`re hairs a shade lighter. I don`t think it works on people who`s hair is dark but if your hair is light you should try it out! I believe they were around 8 dollars.