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Now isn`t this interesting? :) On March 12th, iconic Swedish undies company Bjorn Bjorn are releasing their new glow in the dark undies to the world. The company`s statement is "Fun in the dark is both sexy and ecological," says Bjorn Borg`s marketing director Erik Jarnsjo. "Who needs lights when you can have glow-in-the-dark underwear?" The spring collection has ecological and energy themes like battery-prints, soda can and bottle motifs, graphics of paper trash, composted flowers, and public transportation. The underwear costs $25.
So I think these could definately be fun :) What do you Luuuxers think about them? Would you wear them?