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Wow, what a beautiful lipstick. It is FUCHSIA. I am usually pretty conservative with lipstick- usually a nice berry or a rose. Maybe I`ll whip out a retro red. But this lipstick caught my eye and I actually thought to myself "I`ll try this on just to see how wacky this looks." But to my surprise it was incredibly flattering to my fair, cool skintone. It goes on very satiny, but doesn`t feel dry. It`s a very cool color, but my two bridesmaids- one very fair with slightly golden undertones, and another with a little more olive skin- both wore it, and it looked great on both of them as well! For people like myself who might be a little scared to wear a bright shade, try this. You might be surprised!