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Rihanna recently instagrammed this photo above, captioned; Me and my better half @adamselman in design mode!! We went to WERK on the upcoming RihannaForRIVERISLAND Autumn and Winter collections! No really, we took it there! Like its not fair that you could get this kinda shit at RIHverIsland.
The two designers Rihanna and Adam Selman have been putting in work to put the second collaboration of River Island and Rihanna collection together for the fall season. Adam Selman said Actually the collection is already fully developed and we are shooting the ad campaign soon, Rihanna wanted a slightly athletic/sporty vibe for the collection.
We were inspired with how athletic clothes like baseball and basketball jerseys have become an urban uniform of sorts on the streets. Rihanna wanted to translate that into the clothes and give it her special twist. Of course, her collection has much more to offer than just that, but it was a big inspiration for a chunk of the autumn collection.
So the collection will basically be athletic inspired which has been done in fashion before by designers such as Jeffrey Scott. However, Im interesting in what Rihanna and Adam Selman will come up with, are you anticipating this collection?