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This is honestly the best eye shadow ever! Not to mention the best brand ever. Recently I went to the 2012 CMA Fest and I wanted to stock up on a ton of make up and I had always seen this Eyes Lips Face (Elf) brand at Target and knew it was cheap, so I went pretty much bought everything they had. It worked REALLY well whch suprised me because this brand isn`t expensive at all. My favorite thing was the Custom Compact that allowed me to pick out whatever colors of eyeshadow I wanted and then just stick it in compact; plus, it`s reusable. I will probably always use this makeup brand now.