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A great, lesser-known trick to make your eyelashes look fuller is to tightline them. This technique is practically invisible and it also really helps to define your eyes. Take an eyeliner, as long as its not a liquid formulation, and use an eyeliner brush, either flat or angled, whichever you prefer, to apply the eyeliner underneath your top eyelashes, not above them. That area is called the waterline and because it tends to be naturally wet, you will need to really work the pigment into the skin. See how it makes the models eyelashes look really dense and full in the after shot? It`s like fake eyelashes... without the fake eyelashes.
More tricks: http://onelifeonehelp.hostedgalleries.me/easy-makeup-tips-you-never-knew