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I have been using this product for the last 4 months, and that`s saying a lot. I normally abandon products if I find something that looks nicer or better. But with this product, I really like it. Although it doesn`t stay ALL day, I normally put it on as a base and a guide for my liquid version of this product (Revlon ColorStay Liquid). I like dramatic looks, but this is also ideal for just lining your eyes for a basic and easy look. I also like how you can turn the upper part of the pen and more product will come out as you need it. I screw it all the way back into the pen so that I can avoid scraping it on a surface and losing a bunch of product. This is also a good thing. I`ve had liners that have been completely destroyed because I`m a bit of a clutz and scrape it on almost everything, and i can`t retract it back to safety before it`s too late. It`s also very comforting for when I`m traveling and I don`t have to worry about my liner getting smudged on my clothes. Overall, I think it`s a great WalMart buy, and would suggest it even to my family members.