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Blue Eyes : I would suggest mostly go for yellow/gold or brown eye shadow it will highlight your eyes. I have blue eyes and I have used these colors but personally I love yellow.
Green/Hazel Eyes : I would suggest mostly go for smokey eye shadow to bring out your eyes.
Brown/Black Eyes : I would suggest mostly go for dark and light eye shadows. Example light silver. Dark brown.
Another thing to add almay has eye shadows by eye colors as well called almay intense i-color, you should be able to find them in store or online.
I hope that helps out a bit to help figure out what to apply.
Note I do not claim the image is mine. The picture is an example to showcase.