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This lipstick is a fantastick lipstick and is number seven on the best sellers list. And although I have only tried it once at the counter I could see why it was such a hit. It was creamy and soft and when wiped away gave a very natural stain to the lips with not much chapping of the lips. I really did enjoy the lasting wear of this lipstick. The only thing I`m not a huge fan of is the price of this lipstick, but besides that I think its great